O Maskinera AB

Maskinera is a digital auction platform for machinery, utility vehicles and equipment within construction, agriculture, forestry and transport. We have the courage to renew the auction market and challenge the traditional way machines are bought, sold and used. Our core idea is that high quality used machines are built to last and should be allowed to meet new needs. Machinery is often treated as part of a linear economy, produced, used for a period of time and eventually discarded. At Maskinera, we want to change that mindset. When one owner no longer needs a machine, another can take over. Built on expertise, curiosity and respect for quality machinery, Maskinera enables machines that are already produced and proven to end up in the right hands. By creating circulation within the existing machine fleet, we offer a smart alternative to buying new that is better for both the budget and the climate. Through a transparent auction process, professional presentation and strong digital marketing, Maskinera connects sellers and buyers efficiently and securely. Our primary market is the Nordics, with growing international reach across Europe.